Finding unsaturated marketing avenues is getting harder and harder. It’s no wonder that companies are recommended to dump 5% of their Sales revenue straight back into marketing — a percent some are now boosting up yet again.
We’ve seen how great marketing can lead mediocre companies and products to astronomical success. Slimming Tea is a classic example of a product falling well below the standards of ‘exceptional,’ but with strategic marketing, the industry has a revenue forecast of $12.8 billion by 2028.
While the market is always changing, these are some trends we’re seeing more and more businesses adopt. Who knows, maybe the next big bang is on this list? Let’s take a look!
KoL Marketing (Influencer Marketing)
Studies have shown that 49% of consumer decisions are based on Influencers they follow and 40% of people have initiated a purchase after hearing about it through a social media platform.
Launching and maintaining your own social media accounts take a lot of work. The easiest way to tap into the enormous audience is to hire Influencers to do the hard work for you. Prices of hire vary based on size of following and the region, but the ROI has proven to be around 11% higher than traditional banner ads.
Launch NFTs
Exclusiveness sells — and that’s the foundation of all NFTs.
Everyone wants to feel special, and NFT ownership typically comes with some perks that set you apart from all the rest. Plus, who doesn’t want to own something that no one else in the entire world does? There’s plenty of companies now guiding Web2 businesses through NFT creation, including MAC and Adidas (to name a few).
Use Discord
We’ve all heard about Twitter, FaceBook, Instagram and TikTok, but don’t miss the chance to jump on the Discord train. The platform is renowned for its emphasis on community, with endless features including text, voice messages and video calls all available to its members. Similar to NFTs, these communities create a sense of exclusivity. To use the platform best, reserve the space for Discord-only news to build the FOMO and entice more members.
Diversify
Apple exemplifies this best.
They started with Computers. Evolved into MP3s. Phones. TVs. Wearables. Navigation. Entertainment…and the list continues.
Because we live in an era of unpredictability and accelerated change, having multiple marketing avenues secures your shot at finding something that really works — and having appropriate fallbacks for the times it doesn’t.
Tier Your Content
Gary V is the Grandfather of this method.
Which is becoming more and more important as the quantity of channels to manage continue to rise.
Advanced marketers know how to divide their content amongst platforms, utilize cross-sharing and aren’t afraid to make multiple segments / clips / quotes from a larger piece of content.
The Web3 Marketing agency, Influx Group, has implemented many of these strategies and can speak to their success,
“You can either get stressed about the constant changes, or excited. We choose to get excited. It’s just an opportunity to try something new.”
